Upper Street is the luxury design-your-own shoe brand where customers become the designer of their own perfect pair of shoes. The internationally acclaimed, London based shoe label, founded five years ago by sisters Julia Elliott Brown and Katy Chandler, was worth over £2.8m before the current fundraising. Upper Street has revolutionized shoe shopping and enables women to design their own shoes online using their innovative 3D Shoe Designer. The pair started the business after they both struggled to find shoes that fitted them and suited their individual styles from traditional retailers. Shoe lovers can choose from hundreds of different styles, colours, materials and heels to create over 5 million unique designs using Upper Street’s online 3D design tool. Available in sizes 33 to 44 with a starting price of £230. Upper Street also offers personal appointments in their luxury Shoe Lounge in Fitzrovia, central London. Shoe lovers can enjoy a complimentary glass of fizz whilst trying on fitting samples and looking at material swatches. This service is by appointment only, and is available for one-to-one consultations or private shoe parties. To book an appointment call 020 7148 7070 or email iloveshoes@upperstreet.com Customers can order swatches of their favourite materials to see and touch, before finalising their shoe design. Shoes take 3-4 weeks to be lovingly handcrafted and delivered directly to your door; priority orders take only 2-3 weeks. International shipping is available.
