Will is the founder and chief executive of Shoptility, a new shopping platform that aims to transform the way we shop online. Shoptility connects shoppers with retailers and enables a one-to-one dialogue, bringing together the best of the Internet and the high street for a quicker and more personal shopping experience. Will has a proven track record in managing businesses, developing innovative products and services and driving rapid growth, which he achieved latterly for market intelligence business Vizzihome, now part of Zoopla plc. He made his first foray into retail at an early age, helping out in his family’s cookware business in Derbyshire from 11 years old. He soon got a taste for the world of work and left school to pursue a career in property. This early part of his working life included successful stints at estate agencies Saxton Mee and Belvoir, where he helped lead the expansion of their respective lettings operations into new markets. A move to Vizzihome, the market intelligence business set up by seasoned entrepreneur Kevin Hollinrake, followed in 2009. Will joined as Commercial Director and was instrumental in driving the early stage growth of the business, eventually ending up as managing director. Will helped the business achieve an increase in sales of over 300%. He also expanded the product portfolio and developed a data services offering which secured contracts with Government agencies, global insurers and telecommunications businesses. When the company was acquired by Zoopla Property Group Ltd in 2013, Will stayed on as Zoopla’s Head of data services, but he was soon eager to take up his next challenge. Shoptility was born out of a frustration with online shopping and again sees Will partnering with entrepreneur Kevin Hollinrake to deliver a retail experience that combines the speed of the Internet with the personal customer service of the high street. Will leads an equally active life outside of work, spending his spare time climbing in the summer and snowboarding in the winter.
